Learn the #YouMatterECU Strategy

The Strategy

The #YouMatterECU campaign is implemented in three methods of strategy:

Creating Awareness & Interest

• Print: signage/branding, stickers, t-shirts, advertisements, flyers/posters, calendars, stall talks
• Digital: social media, blogs, videos, website, downloadable assets
• Word of Mouth: sharing a unified language, weekly pop-up programs led by Well-Being Ambassadors

Creating Desire & Action

• ByDemand Well-Being Workshops led by Certified Peer Educators (Well-Being Ambassadors)
  • Alcohol & Other Drugs
  • Sexual Health & Health Relationships
  • Mental Health & Stress Management
  • Nutrition & Body Image
  • Movement & Exercise
  • Overall Well-Being
• #YouMatterECU taught as a common resiliency module in COAD 1000 and HLTH 1000 courses
• Signature Events such as the #YouMatterECU Resource fair held each semester on ECU’s Main Campus

Creating Advocacy & a Continuum of Support

• Peer to Peer Education
  • 1-on-1 and small group Well-Being Coaching
  • 1-on-1 and small group Personal Training
  • Collegiate Recovery Community
  • Affinity groups
• Clinical Services
  • Center for Counseling & Student Development
  • Additional Clinical Resources
• SmartPhone Apps
  • BetterYou
  • Uwill
• Training Programs
  • Certified Peer Educator/Well-Being Ambassador Training
  • Mental Health First Aid